Branding

Our team created a brand strategy for Lucid Motors, with a primary focus on boosting brand awareness.

"Lucid's Cross-Generational Campaign: Transforming Perceptions, Inspiring Connections," is a dynamic campaign designed to transcend generational boundaries. As the campaign lead, my role involves overseeing the overall strategy, ensuring cohesion and effectiveness across all aspects of the campaign. Our aim is to reshape perceptions while fostering meaningful connections among diverse audiences.